How Adding a Head Spa Can Boost Your Salon’s Revenue.

Running a salon isn’t only about giving great hair cuts and colour. It’s about creating an
experience that makes your clients come back and encourages them to spend more on every
visit. A great way to do this is by adding a Japanese-style Head Spa to your menu. This not only
creates a serene atmosphere within the salon, but opens up an entirely new stream of income
that significantly increases your revenue.

Why Are Head Spas in Demand?

Head Spas have gained popularity worldwide, due to the combination of relaxation, scalp
therapy, and hair health benefits. We now live in a world where self care and wellness are in the
front of the mind, meaning clients are looking for services that not only help them to unwind but
improves their overall beauty routine.And head spas tick all of the boxes as they are luxurious,
results-driven, and highly marketable.

Boosting Your Average Spend Per Client

Every business owner knows the challenge of increasing the value of each appointment. By
adding a head spa to your menu, it helps give the perfect opportunity to upsell your treatments.
For example:

• Client that has booked in for a colour service can be offered a 20-30 minute head spa treatment whilst their colour processes.
• Blowdry appointments can be transformed into premium sessions just by adding a relaxing scalp ritual beforehand.
• By solely advertising head spa treatments alone helps to create entirely new bookings, attracting new clients who might not otherwise use your salon.

These small add ons can mount up quickly. These few extra clients each day can create
significant extra income over weeks and months.

Attracting a Wider Audience

A head spa will not only attract existing clientele but will also attract new clients who are
searching specifically for wellness and scalp focused treatments. Many salons find that men are
drawn more to head spa services due to the stress relief and scalp health benefits. By
expanding your business to a wider audience, you can build a larger base of loyal clients.

Standing Out From Competitors

Standing out is key in the extremely competitive salon industry. Adding a head spa to your
salon, positions your salon as forward thinking and innovative. Most salons focus only on the
basic wash, cut, blowdry and colours, so by adding a head spa your salon will feel exclusive and
unique. That one difference can turn first time customers into loyal, repeat clients.

Long-Term Client Loyalty

Clients remember how you make them feel. The deep relaxation and visible benefits that a head
spa offers, creates a positive emotional connection with the client. This means that when clients
think of your salon, it is associated with both results and relactation, making it more likely for
them to keep coming back.

The Bottom Line

Adding a head spa to your salons menu is a smart business move, not just a nice service. Head
Spas allow you to:

• Increase the average spend per client.
• Creates more opportunity to upsell clients.
• Attracts new clients, some of which may not have used your salon otherwise.
• Helps you to stand out from competitors.
• Creates long term loyalty and relationships with clients.

The investment of a head spa and training your team does not only enhance the experience for
a client, but directly boosts your revenue.